Hosting events is an integral part of keeping a nightclub alive. For instance, when a DJ night is hosted, people flock from all places to buy tickets for the event, compared to other days when the pubs remain dull and lifeless. Some pubs and nightclubs also offer to rent out the space for different events. If you’re looking forward to hosting events in nightclubs, here is a compact guide on how to do so with minimal effort and maximum rent.
Promotion
Promotion after planning an event is one of the critical aspects of hosting a successful event.
Your goal for any event should be to pack the house. In order to do so, it is essential to promote it on all social platforms instead of relying on word of mouth. You can also make good use of the event’s official page or the pub’s official page to promote your event, attract more people and pack the place.
Generate revenue
As soon as you start promoting the event, you need to start generating revenue and collecting funds to ensure the event is a grand success. You can do so through advance ticket bookings, reservations, early bird offers, etc. You can also offer upgrades and services like:
- VIP Seating
- Early bird access
- Backstage experiences
The sale of such tickets will help raise funds for the event and generate tremendous interest for the people. It will also give you an idea of what the customers expect from the event and help you plan.
Pricing
While promoting and generating revenue in prior is essential, it is also important to know how to price your tickets. Having the proper range of prices will help break or make the event a success. If you charge too much, you might lose a few customers, and if you charge too less, you might lose. Hence, it is essential to study the market standards and have the right price. Also, consider hiring event managers to help you host such events and guide you on the proper price range.
Use the technique of text marketing
Most people who use smartphones read their texts within minutes of receiving them. So if you use this theory, you can reach thousands of people in your locality, which will also help increase awareness about the event. It is also one of the greatest ways to pull any last-minute attendees to provide an extra bump to the event.
Remember to take pictures of the event
Most nightclubs run their business with FOMO. This means they click as many pictures of the fun events in their destinations and post them online to showcase the fun people are missing out on. You can also use these pictures for future promotions.
